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Research papers

The use of viewdata panels for data collection

This paper predicts the fast growth of in-home data collection via the television screen during the next decade. It describes the current establishment of "screen" panels for on-air polling, ad testing and medical research; and future developments...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: John Clemens
June 15, 1984

Research papers

The latest developments in bar-code scanning in food stores

This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Graham C. Suffolk
Company: Nielsen
June 15, 1984